Graduate Recruitment - Brand identity, web design and web applications
Gradrec are a specialist recruitment business for the student and graduate marketplace. When Gradrec first approached Empress Creative, they were a startup business who needed a corporate identity to be created that would enable them to enter a niche part of the top end of the market. Their aim was to create an online presence with a customized content management system to rival the established online recruiters, such as “Seek.”
The corporate identity for Gradrec uses a professional yet youthful colour scheme, and their logo reflects the nature of the business using movement and direction to suggest a flow of work placement. It is a clean and effective identity for the target market of both new graduates and potential recruiters, having a personality that will rapidly develop into a known and trusted brand.
The site has been maximized for functionality, with extensive database searching for both recruiters and graduates. There is a log in system for both graduates and recruiters to register their details, with a simple secure payment system for recruiters who wish to create and place adverts. A service is also available to graduates to post resumes and qualifications whether complete or partial. Search facilities are available for recruiters to search for relevant resumes, respondents to their ads, and even create shortlists.
 
The website design has a modern business feel it it that appeals to the target markets. With fast loading pages and a in depth functionality the site is both user friendly and powerful.
The strong identity created for Gradrec has correctly positioned their brand for success, and with their function-rich website and accompanying web applications completing their online solution.
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Empress Creative